Let’s face it. Every prospect and their brother has been to a financial planning dinner seminar. That particular form of new client generation is played out. You need to do something different in order to stand out. a 1 hour powerpoint on the importance of planning, asset allocation, and diversification while your prospects eat rubber chicken, just does not work anymore.
So what is our solution for the month of April? The indoor winter golf tournament! We have a high end indoor country club (golf simulators) 5 minutes from our offices. www.thefroghair.com for a sneak peak. We have rented out the whole facility, and invited prospects, clients, and centers of influence to come play golf and have a great dinner, on us. There will be no powerpoint, no sales pitch, just a good time (with a few words by me, thanking them for coming). There will be prizes for the golfers, and gift bags for everyone (including our flagship FREE
report and DVD). All attendees will get a commemorative framed photo of the event, and will be entered into our follow up drip marketing sequences. The event is scheduled for April 20th, we’ll let you know how it goes!
April 22, 2009 at 4:45 pm |
I think this is a very good idea for getting people out to event where you can meet them in a none preasure situation…. Good idea
April 22, 2009 at 5:26 pm |
Thanks. See my post this for today to find out how it went.